Link Building to Increase Brand Engagements

Creating Brand Awareness causes a Brand to be visible, understood and trusted. But, it is not sufficient though for a Brand to sustain and succeed. Here comes Brand Engagement. The users and potential customers who engage with the Brand are the ones who can be taken as having expressed interest in the product due to their brand engagement actions which indicate that they are either interested to know the product or buy it. The types of Brand Engagements include clicking on the accompanied URL links, interacting with Call To Actions, posting reviews and ratings for the brand’s products, lking, sharing and forwarding the brand posts, clicking the brand’s hashtags, downloading the App, etc. Through proper Link Building, you can increase your Brand Engagement levels by following various recommended steps and doing appropriate actions. Check them out below.

Create Brand Page In Relevant Platforms

Out of the three levels of Brand Promotion Initiation, Introduction and Intensification, Initiation is initiating the process of Brand Presence Building on the internet by creating Brand Pages on all the relevant platforms which include Website, Social Media, Blogs, Video Platforms, Image Sharing Platforms,  Stories Sharing Platforms,News Sharing Platforms, Discussion Forums, Review Websites, Cross Promotion Platforms, Business Directories, Advertisement Platforms, Marketing Automation Platforms, etc.

While creating your Brand Presence in these platforms, ensure your add your logo, create a professional Business Profile with quality content and cover pictures, add your website, address, contact details, map locations, mentions of your products and services, representative keywords and phrases, video and social media links, hashtags, etc. If you create your Brand Presence without clickable brand mentions and links, you will deny your brand any opportunity for getting brand engagements through such Brand Pages and so, each of your brand Pages has to have as many links as possible and necessary so that you can increase the chances of engagements for your brand. Check here to buy quality backlinks canada.

Publish Brands Stories & Increase URL Click Throughs to Website

You can leverage the Story Sharing and Publishing Websites to write and distribute your Brand Mentions and links. Interesting and inspiring stories that talks about the evolution of your brand, success stories, team experiences, etc., will get your audience to read your stories fully and forward and share them in their social media which your Brand Mentions and links to get more engagements through the viral effect. Know more about how to do this here.

Use Display Banners to Increase Brand Visibility & Clicks

Using innovative concepts and ideas, you can achieve much of your strategic goals and objectives through Display & Ad Banners across various platforms and networks meaningful and relevant to your brand, business and industry. Repeated exposures of your brand to your Target Audience (TG) let them to take notice of your brand and your messages thereof, and to interact with your links and Call To Actions (CTAs).

Create Exclusive Brand Promo Pic for Pinned Tweets & Cover Pic

Post your Primary Promo Pictures as Pinned Tweets and Cover Pictures so that whoever visits your Social Media profile pages will be able to see your brand prominently and be prompted to check more of your brand posts and engage with the posts and links promoted thereby generating results for your Brand Engagement campaigns.

Use PR Content for Instant Industry Connectivity

Press Releases, Editorials, Advertorials and Public Relations Posts create instant connectivity with your industry and market audiences and create the potential for getting more Brand Engagements. Press Release Content has the immense power of creating dramatic reach throughout the business community especially your industry people and trust for your brand and marketing message. This power and potential of these editorial and journalistic content and articles enable the entire industry to stick out and watch out your news, events and marketing messages and let them engage with your brand forthwith. This way, you can create results for your Brand in terms of brand visibility, brand interactions, brand reputation and brand conversions.

Use a Mix of Hashtags for Audience Targeting

Use Hashtags that are popular, moderately popular and niche to post and publish your Brand Content across multiple platforms and share them in all your networks and among your followers. You can use a mix of industry hashtags, product hashtags, brand hashtags, use case hashtags, trending hashtags, influencers hashtags, etc., to promote your Brand Posts so that they reach out to a mix of audiences and influence to engage with your brand.

Use Promoted Posts & Reach Potential Audience 

Using Promoted Posts, you can target ideal audiences in quicktime using audience filters and various targeting tools and paid features. You will be able to estimate the potential reach among the specified audience profiles in a given time frame using the various forecasting tools and metrics offered by various platforms and tools.

Use Retargeting Methods to Reinforce Branding

Retargeting allows you to show and distribute your ads to visitors and users who have already seen or visited your website before. You can use the various settings to control the exposure of your brand posts and ads to specific criteria audiences who visited your web pages earlier. 

List in Numerous Business Directories Under All Relevant Categories

Business Directories have huge visitor traffic of their own because of their long existence and due to the fact that innumerable pages of them are indexed in various search engines including Google. So, make a list of Business Directories and enlist your Brand under the relevant categories so that you will get more views on your Brand Profiles on these Directories and get Brand Engagements like never before.


You can increase your Brand Engagements by leaps and bounds is highly possible through Link Building by increasing the spread and submission of your Brand Identities and Brand Links on the internet wide and deep. Such widespread publishing and submission of your Brand Content with links and URLs increase your prospects of getting innumerable Brand Engagements leading to an effective and successful achievement of your goals and objectives.

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By Cary Grant

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